Using Direct Mail to Drive Sales
Direct mail in a postcard format has been an effective marketing tool for many years and continues to be one of the most successful media for driving customer responses. A postcard direct mail program does not have to be complicated, but there are some guidelines that should be followed.
Menus for Millennials
Millennials (born 1977-1995) are a major source of revenue for many restaurants and bars. Baby boomers (1946-1964), on average, eat out once per week, while millennials average three times that number. A survey report by Bankrate, states 51% of millennials visit a bar at least once per week and 54% eat out or order take out, three times per week. According to Food and Wine, the average is five times per week!
Be Easy to Buy From
One of the oldest business rules in the book, being easy to buy from applies to your menus just as much as your available parking. Great menus are not designed to just look good, they are designed to engage the patron and lead them to a decision. The decision to dine at your establishment has already been made, now your challenge is to help them decide what to buy. A professionally designed menu can help you drive those decisions.